Blogs
Veganism: The Future of Food? #34
by ARIJIT BHATTACHARYA - 25 March 2025
Veganism is a lifestyle that avoids animal products. Read more...
Can You Marry an Algorithm? #33
by ARIJIT BHATTACHARYA - 18 March 2025
As AI companions get smarter, love is no longer just human—dive into the future of digital romance! Read more...
The Psychology of Beauty Filters #32
by ARIJIT BHATTACHARYA - 18 February 2025
Ever wondered if beauty filters are just enhancing your selfies or messing with your self-image? Let’s dive into the psychology behind it. Read more...
Is Influencer Marketing Overrated? #31
by ARIJIT BHATTACHARYA - 12 February 2025
With rising costs, declining authenticity, and shifting consumer trust, it’s time to question whether influencer marketing is delivering the promised ROI—or simply overhyped. Read more...
Why Your Signature Matters #30
by ARIJIT BHATTACHARYA - 4 February 2025
Discover how your signature reflects your personal brand and legal identity—read on to ensure it truly represents you! Read more...
Cracking the Gen Z Code #29
by ARIJIT BHATTACHARYA - 31 January 2025
Hi, I’m Ananya. I’m 22 and I’m from Gen Z. Read More...
Goodbye Traditional, Hello Digital! #28
by ARIJIT BHATTACHARYA - 27 January 2025
I still fondly remember the good old days when an Amul Girl ad on page 2, top right-hand corner of The Times of India...Read more
Kyra: The Future of Influencer Marketing? #27
by ARIJIT BHATTACHARYA - DEC 1, 2023
Kyra joined Instagram in January 2022. Read more...
SDP on How to Write Your First Research Paper at SIES Mumbai #25
by ARIJIT BHATTACHARYA - OCT 31, 2023
SEBI is worried... #24
by ARIJIT BHATTACHARYA - FEB 6, 2023
'How to make 1 crore from 1 lakh in 1 day through options trading'...Read more
FDP at Shroff College, Kandivali #23
by ARIJIT BHATTACHARYA - OCT 14, 2022
Conducted a case writing workshop for the faculty members of KES Shroff College...Read more
Meeting Students at Sterling College #22
by ARIJIT BHATTACHARYA - SEPT 16, 2022
On a rainy morning spent an hour with the BMS students of Sterling College ...Read more
Meeting Students at Oriental College #21
by ARIJIT BHATTACHARYA - AUG 30, 2022
Today , travelled a long distance from Powai to Sanpada ...Read more
'Bots' in Business #20
by ARIJIT BHATTACHARYA - AUG 28, 2022
Do you remember ‘Robotic Process Automation’ learnt in the operations management class?...Read more
FDP at Thane #19
by ARIJIT BHATTACHARYA - AUG 1, 2022
On behalf of IBS Mumbai Research Cell, conducted a Faculty Development Program titled 'Case Study Development Workshop'...Read more
My Visit to a College #18
by ARIJIT BHATTACHARYA - JUL 22, 2022
Recently interacted with students of Yashwantrao Chavan College, Navi Mumbai on 19 July... Read more
Where Virtual is Real... #17
by ARIJIT BHATTACHARYA - JUL 22, 2022
Neal Stephenson, US speculative fiction author, when first used the word ‘metaverse’ in his 1992 novel Snow Crash ...Read more
Advertising and Aristotle #16
by ARIJIT BHATTACHARYA - JUN 23, 2022
These days, a lot of my waking hours are consumed...Read more
How NOT to be 'Putin'? #15
by ARIJIT BHATTACHARYA - JUN 8, 2022
BBC Headline: Ukraine war: Putin being misled by fearful advisers ...Read more
Fantasyville #14
by ARIJIT BHATTACHARYA - MAY 17, 2022
Peeyush won Rs 1.4 crore (14 million)…Play now…This game involves an element of financial risk and may be addictive. Please play responsibly and at your own risk...Read more
'Casino Capital' of India #13
by ARIJIT BHATTACHARYA - MAY 6, 2022
Recently, as my wife and I were waiting for our luggage to appear on the carousel #1 at South Goa’s Dabolim airport, something caught my attention...Read more
Ulysses Contract: Part 2 #12
by ARIJIT BHATTACHARYA - APR 26, 2022
If you have read the last post and is curious to know how Ulysses Contract works in daily life, here’s how you can leverage it in your favor...Read more
Ulysses Contract: Part 1 #11
by ARIJIT BHATTACHARYA - APR 20, 2022
If you've read Homer's Odyssey, you will remember the hero of the Greek epic...Read more
Paytm Payback #10
by ARIJIT BHATTACHARYA - MAR 31, 2022
18th November 2021 was a bad, bad, bad day for Paytm...Read more
by ARIJIT BHATTACHARYA - MAR 17, 2022
Do you know that ‘downsizing’ is not only an HR term but also used by marketers? ... Read more
by ARIJIT BHATTACHARYA - MAR 9, 2022
Last month, India grieved when Rahul Bajaj (1938-2022) left for his heavenly abode. He was no ordinary man. For years, he was the public face of the Bajaj group - a multi-billion dollar Indian business conglomerate. Read more....
by ARIJIT BHATTACHARYA - MAR 3, 2022
1971. As the Indian army was busy fighting Bangladesh Liberation War, in New Delhi, prime minister Indira Gandhi and her cabinet were busy approving production licenses to a new public sector company. Read more...
by ARIJIT BHATTACHARYA - FEB 25, 2022
The countdown has begun...
8th March this year, on International Women's Day, we shall celebrate gender equality...Read more
by ARIJIT BHATTACHARYA - FEB 16, 2022
As you gradually recover from the "love is in the air" syndrome after the global annual celebration V-day is just over...Read more
by ARIJIT BHATTACHARYA - FEB 14, 2022
Abraham Maslow(1908-1970), the famous American psychologist, developed an easy-to-understand model to understand human needs...Read more
This happened when I bought 'Jiofi' last week at Reliance Digital, Vashi...Read more