Blog

Kyra: The Future of Influencer Marketing?

by ARIJIT BHATTACHARYA  - DEC 1, 2023

Kyra joined Instagram in January 2022. Read more...


Deepfake Marketing

by ARIJIT BHATTACHARYA  - NOV 11, 2023

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SDP on How to Write Your First Research Paper at SIES Mumbai

by ARIJIT BHATTACHARYA  - OCT 31, 2023

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SEBI is worried...

by ARIJIT BHATTACHARYA  - FEB 6, 2023

'How to make 1 crore from 1 lakh in 1 day through options trading'...Read more

FDP at Shroff College, Kandivali 

by ARIJIT BHATTACHARYA - OCT 14, 2022

Conducted a case writing workshop for the faculty members of KES Shroff College...Read more


Meeting Students at Sterling College 

by ARIJIT BHATTACHARYA - SEPT 16, 2022

On a rainy morning spent an hour with the BMS students of Sterling College ...Read more


Meeting Students at Oriental College 

by ARIJIT BHATTACHARYA - AUG 30, 2022

Today , travelled a long distance from Powai to Sanpada ...Read more


'Bots' in Business

by ARIJIT BHATTACHARYA - AUG 28, 2022

Do you remember ‘Robotic Process Automation’ learnt in the operations management class?...Read more


FDP at Thane

by ARIJIT BHATTACHARYA - AUG 1, 2022

On behalf of IBS Mumbai Research Cell, conducted a Faculty Development Program titled 'Case Study Development Workshop'...Read more


My Visit to a College

by ARIJIT BHATTACHARYA - JUL 22, 2022

Recently interacted with students of Yashwantrao Chavan College, Navi Mumbai on 19 July... Read more


Where Virtual is Real...

by ARIJIT BHATTACHARYA - JUL 22, 2022

Neal Stephenson, US speculative fiction author, when first used the word ‘metaverse’ in his 1992 novel Snow Crash   ...Read more


Advertising and Aristotle

by ARIJIT BHATTACHARYA - JUN 23, 2022

These days, a lot of my waking hours are consumed...Read more


How NOT to be 'Putin'?

by ARIJIT BHATTACHARYA - JUN 8, 2022

BBC Headline: Ukraine war: Putin being misled by fearful advisers ...Read more


Fantasyville

by ARIJIT BHATTACHARYA - MAY 17, 2022

Peeyush won Rs 1.4 crore (14 million)…Play now…This game involves an element of financial risk and may be addictive. Please play responsibly and at your own risk...Read more


'Casino Capital' of India

by ARIJIT BHATTACHARYA - MAY 6, 2022

Recently, as my wife and I were waiting for our luggage to appear on the carousel #1 at South Goa’s Dabolim airport, something caught my attention...Read more


Ulysses Contract: Part 2

by ARIJIT BHATTACHARYA - APR 26, 2022

If you have read the last post and is curious to know how Ulysses Contract works in daily life, here’s how you can leverage it in your favor...Read more


Ulysses Contract: Part 1

by ARIJIT BHATTACHARYA - APR 20, 2022

If you've read Homer's Odyssey, you will remember the hero of the Greek epic...Read more

Paytm Payback

by ARIJIT BHATTACHARYA - MAR 31, 2022

18th November 2021 was a bad, bad, bad day for Paytm...Read more

Anthimeria 

by ARIJIT BHATTACHARYA - MAR 23, 2022

Have you Netflixed ‘1983’?... Read more    

by ARIJIT BHATTACHARYA - MAR 17, 2022

Do you know that ‘downsizing’ is not only an HR term but also used by marketers? ... Read more

by ARIJIT BHATTACHARYA - MAR 9, 2022

Last month, India grieved when Rahul Bajaj (1938-2022) left for his heavenly abode. He was no ordinary man. For years, he was the public face of the Bajaj group - a multi-billion dollar Indian business conglomerate. Read more....

by ARIJIT BHATTACHARYA - MAR 3, 2022

1971. As the Indian army was busy fighting Bangladesh Liberation War, in New Delhi, prime minister Indira Gandhi and her cabinet were busy approving production licenses to a new public sector company. Read more...


by ARIJIT BHATTACHARYA - FEB 25, 2022

The countdown has begun...

8th March this year, on International Women's Day, we shall celebrate gender equality...Read more

by ARIJIT BHATTACHARYA -FEB 21, 2022

According to the Cambridge dictionary, the word' straddle' means "to sit or stand with your legs on each side of somebody/something" ...Read more

by ARIJIT BHATTACHARYA - FEB 16, 2022

As you gradually recover from the "love is in the air" syndrome after the global annual celebration V-day is just over...Read more

by ARIJIT BHATTACHARYA - FEB 14, 2022

Abraham Maslow(1908-1970), the famous American psychologist, developed an easy-to-understand model to understand human needs...Read more

This happened when I bought 'Jiofi' last week at Reliance Digital, Vashi...Read more